Nobody’s all one way.
Be BothTM

Our Manifesto

The world wants you to be one thing.

Pick a lane. Stake your claim. Declare your major.

Fight for change or honor tradition. Pro this, anti that. Take it seriously, chill out.

SweeTARTS says, “Hold up. Why choose?”

After all, nobody is all one way.

We can be laid back AND fired up.

Tough AND tender. Sweet AND Tart.

Wouldn’t the world be better if we were all a little bit of both?

SweeTARTS. Be both.

Fuel your craving.

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